Sturgis Motorcycle RallyAug 7–16, 2026 · South Dakota
The largest US motorcycle rally — ten days in the Black Hills with rides, concerts, and racing, running since 1938. The 86th edition runs in August 2026.
The largest US motorcycle rally draws over half a million riders to the Black Hills every August, pairing ten days of track racing, hill climbs, bike shows, and major concerts with some of the most varied scenic riding in the country — all radiating from a single small town.
Sturgis is the rally every American rider measures the others against. It has run since 1938, and for ten days each August the Black Hills town turns over almost entirely to motorcycling — rides, concerts, and racing, with hundreds of thousands of vehicles streaming in. South Dakota's own count put 537,459 vehicles through in 2025.
The draw is as much the surrounding roads as the town itself. Sturgis sits at the doorstep of the Black Hills loops, so most riders treat the rally as a base camp — out on the byways by day, back on Main Street at night.
Plan ahead: lodging across the region books out months in advance, and the crowds are part of the experience rather than something to ride around. Check the official site for the current schedule before you lock your dates.
Shot by the riders who've run it.
Riders upload photos to their profile and tag the road or stop — tagged shots show up here automatically.