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The Atlas/South Dakota/Wall Drug Store

Wall Drug Store

The legendary roadside emporium at 510 Main St in Wall, SD — the self-described 'World Famous Free Ice Water Store' open since 1931. A two-block complex of cowboy-themed shops, a western art gallery, 5-cent coffee, an 80-ft brontosaurus, and an all-day-breakfast diner. Wall is the eastern gateway to Badlands National Park on I-90.

South Dakota
Region
Attraction
Stop type
Standalone stop
Atlas
// Why riders stop

A mandatory kitsch stop on any Badlands Loop run — the billboard campaign is famous nationwide and riders feel obligated to verify the legend in person. Free parking, cheap coffee, and a diner open from 6 a.m. make it the practical fuel-and-food break before entering Badlands via SD-240.

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// Nearby & related
RouteSouth Dakota
5.7/10
Badlands Loop State Scenic Byway (SD-240)
South Dakota
SD-240 twists for 39 miles through Badlands National Park between Cactus Flat and Wall, curving through a wall of eroded pinnacles and buttes with 16 scenic overlooks. There is no fuel inside the park, and summer heat on the exposed prairie can be intense.
35
miles
RouteSouth Dakota
6.8/10
Badlands Loop State Scenic Byway (SD-240)
South Dakota
Cactus Flat to Wall, 39 mi. Twisting curves through a wall of eroded pinnacles and buttes; 16 scenic overlooks.
34
miles
StopSouth Dakota
Bridal Veil Falls Pullout
South Dakota
A 60-foot waterfall cascading down a sheer limestone cliff directly beside US-14A (Spearfish Canyon Scenic Byway) at milepost 5.9. A paved crosswalk leads to a small wooden viewing platform on the opposite bank — one of the easiest waterfall stops in the Black Hills, with roadside parking on both shoulders.